A medical device is a product whose packaging and communication have to combine a wide variety of needs. It is a product designed for sale and as such, it must be able to recount its own distinctive features with immediacy but it is also a product that is conceived to meet specific medical needs and that is intended for a closely regulated market.
All the details come from Alessia Tucci, the Creative Director of the corporate spin-off Moretti Service & Consulting, who proudly leads a team of graphic designers, communicators and marketing experts.
Her precise task often involves balancing diametrically-opposed needs within a dynamic, yet delicate equilibrium where the expertise of Moretti SpA on the subject of healthcare goes hand-in-hand with the most innovative ideas in the field of marketing and communication.
Alessia’s daily challenge is to harmonise the communication needs of medical device manufacturers, wholesalers or retailers with the relevant regulations in the field, transforming their constraints into opportunities and encouraging self-innovation on a day-to-day basis.
MSC is approached by orthopaedic shops, pharmacies, OTC para-pharmacies and online vendors or healthcare start-ups who seek a reliable strategic partner to assist them in defining their digital and non-digital identity and representing it effectively in every communication context.
“I always try to imagine the product in the hands of its end users and to concentrate on what is really important in the use phase,” says Alessia emphasising how important this step is in order to focus on the elements which need to be highlighted. “The only way to facilitate the choosing process is by building an ideal path of closeness and empathy that makes the product immediately comprehensible both to the seller and the buyer. In this way, we can achieve maximum satisfaction in the end user.”
So, MSC is a meeting point that can group together all the relevant regulations, the producers’ marketing needs, and the communication requirements of the supply/sales chain which ultimately delivers the product into the hands of its final user. MSC combines its expertise and skill within the sector’s specifications in order to identify the right communication strategies through various on-line and off-line media, capable of responding to the most dynamic market conditions.
